Design thinking

One of the hottest trends a couple of years ago is becoming mainstream today: Business school are rolling out classes and entire schools to teach design thinking. As a graphic designer who turned to administration, I love the trend, because my design training has certainly shaped my leadership. But what is design thinking? How does it apply to leadership? I’ll cover the first question today.

Let’s start with an even more basic question. What is design? Isn’t it about making things look pretty? Isn’t it focused on the aesthetic? It’s a lot more than that. I always encourage graphic design students to take classes in illustration, photography, psychology, marketing and journalism so they can bring the broadest possible viewpoint to their work, speak to the core functionality of the piece and affect the desired response of their end user. So, “graphic” is a qualifier for a particular kind of designer. The core of design can be applied to appliances, traffic flow, leadership, production lines, furniture and healthcare programs.

Boiling it down, design thinking is a mindset and a methodology to approach challenges. It’s a process of approaching a problem from multiple perspectives and using trial and error to get to the right solution. It’s about drawing inspiration from a variety of sources and applying them to your particular challenge, resulting in innovation. Believe me, this blog post isn’t going to teach you how to do it. It took me five years of school and thousands of hours of practice to shape me.

Let me give you a snapshot of one aspect: idea-driven design. My favorite designer is Paul Rand. Developer of logos for such firms as IBM, UPS and Westinghouse, Rand is one of the great thinkers in the design field. Here’s his take:

I have two goals. The first is that everything I do as a designer must have an idea: it cannot just look nice. The second is, it has to look nice.

So, what’s an idea? The energy created by the collision of two opposing thoughts. If you give a designer a blank sheet of paper and tell him to make something that looks nice, he will be paralyzed. At the minimum, he needs a topic, a message and an audience. But he needs more than that; great design comes from a seemingly impossible contradiction. Perhaps the impossibility is budget-related. Or the combination of two impossible desires that cannot possibly co-exist. For instance, a financial services client who hates the color green. Can you imagine?!!

A designer needs a contrast to create a spark. In other words, designers cannot operate in abundance; designers need restrictions! Clients, are you listening?

Let me give you an example. David Ellis Dickerson used to write cards for Hallmark. He now has a hobby/business where he creates cards on the fly for people who get in situations Hallmark never anticipated. My favorite: someone contacted him to ask what kind of card she could give to the person whose toilet she broke. Talk about some great design parameters and some dangerous territory! Check out the vlog to hear his design process and his brilliant solution.

Young leaders aren’t into credit

In March and April, I did a series on young leaders. Another characteristic came to surface recently that I wanted to add to the list: young leaders don’t care who gets the credit.

You’ve heard the saying, “There is no limit to what can be accomplished if it doesn’t matter who gets the credit.” (Interestingly, I just looked it up and no one really knows who said that!) Well, it’s certainly true in an open source, viral  world like ours.

If you’re not interested in hierarchy and moving up the ladder, but rather in being part of a team, then ideas tend to flow more freely. If you’re not into self-promotion and defending your territory, but rather in seeing your ends successful through any means available, then you’re free to celebrate when movements ignite and move faster and farther than your reach.

Let me point out a concrete example. Wycliffe is celebrating the fact that 109 Bible translation projects were started this past year. That’s the highest number in history! Who started them? A lot of different people. In fact, the only thing I can tell you with confidence is that only a very few were started by Wycliffe. And only a handful working on the projects even know that they’re working on a Wycliffe project. They’re working for organizations like SIL, Translation Association of the Philippines and Ghana Institute for Linguistics, Literacy and Bible Translation. The fact is that Wycliffe doesn’t really translate Bibles. Someone came to me yesterday and pointed out that a recent CBN video claimed that Wycliffe translators were working on Luke 2 — the Christmas story — for nine languages in Tanzania, pointing out that it just wasn’t true.

I say, “Who cares?” As Paul said to the Philippians when he heard some preachers were preaching Christ from selfish motives,

So how am I to respond? I’ve decided that I really don’t care about their motives, whether mixed, bad, or indifferent. Every time one of them opens his mouth, Christ is proclaimed, so I just cheer them on!

The important thing is that 109 translation projects were started! Let’s continue to work in a way that gives the statisticians headaches trying to figure out how to assign the credit. For instance, African nationals doing translation, trained by SIL, funded by the Orthodox Church, their finished product paid for by the Bible League and cheered on and supported by Wycliffe?

The fact is that issues of control and credit have crippled many initiatives before they ever got off the ground. God will hold many people and many organizations accountable one day for that incredible waste of resources.

Here’s my question: How can we make this happen faster? What about open source translation? What are your ideas?

Willow Creek Thoughts

I’m chewing on my notes from the first day of the Willow Creek Leadership Summit, looking for patterns and the fingerprints of God. A couple of things jump out as I put the various threads from yesterday together.

1. Our current crises are opportunity. I knew that already, but it was good to hear Bill Hybels and Gary Hamel say it.

Hybels: How do gifted leaders react? With perverse excitement at the opportunities. These are perfect conditions for greatness to emerge.

Hamel: Should we wring our hands or thank God for the opportunity?

I think your reaction depends on whether you’re more concerned with defending the past or strategizing for the future. It also depends on how nimble you are. I think of Rudolph Guiliani on 9/11. He had a long-term plan for the city, though the average person in Orlando never heard about it or cared. That was the plan that no doubt led him to the meeting that happened to be right near the Trade Center that morning. But if Guiliani was anything, he was nimble as he reacted to the crisis, and greatness emerged.

2. Leadership in the future is going to look quite different. Gary Hamel and Jessica Jackley (founder of Kiva) both talked about a lack of hierarchy.

Hamel: It’s a challenge to build organizations that can survive without superhumans at the top. Leaders today are less concerned with control and more concerned with connecting, mobilizing and supporting. Their strategies are open and their hierarchy is flat.

Jackley: When you assume co-creation as a value from the beginning, top-down management doesn’t work.

If the hero leader is an old and failed model, as I’ve blogged about before, how do we move to the idea that a team can fill the impossibly long list of requirements for a CEO? Could you have different members of the team to cover the multiple roles of rousing public speaker, visionary leader, internal communicator, disciplined manager and caring, accessible, sympathetic boss? High-level leadership would sure look more attainable if we could find a way to lead in community.

3. Ideas need contribution. Gary Hamel had a couple of zingers, but one metaphor is going to stick with me:

Ideas shouldn’t develop like a pregnancy, where something happens in private and then a number of months later, out comes a nice package, but as a family picnic, out in the open where everyone contributes.

How do we get everyone — colleagues, clients, etc. — involved in our future? How can a large organization move to co-creation? Others have managed to reinvent themselves.

At lunch, one of our staff members pointed out that he’s been around long enough to see us move from bottom-up leadership to top-down leadership, and now we’re talking about bottom-up leadership again. I’m not sure we’re really back where we started. I think our world and our technology has evolved to the point that we now have the ability to co-create instead of individual brainstorming that has to be pulled together by an individual. It may have flavors of the old, but it feels new.

No new ideas

One of my early mentors in graphic design once advised me to keep a sketch book and write down every idea I have. He told me when you’re young, you have lots of ideas but no resources to pull them off. When you get older and finally have the resources, you won’t be able to think of any good ideas.

At the Catalyst Conference in Atlanta last year, Andy Stanley took it one step further. He said the chances are, if you’re over 45, you won’t have any good ideas anymore. Your job is to recognize a good idea when you see it in the younger generation. As Al Reis said,

The Next Generation product almost never comes from the previous generation.

Of course my mind obsessed on the age. While I was excited to hear that I have eight more years of good ideas, I winced at my proximity to that devastating day when all of a sudden, the flow will dry up.

Instead, let me refocus to the fairly obvious conclusion: we need to get the generation with the resources together with the generation with the ideas. Established leaders have the ability and the responsibility to come alongside and sponsor the great ideas of the next generation.

How can we do that? Give me your ideas; I’d like to develop some kind of system for idea sponsorship at Wycliffe.

I need your help on this one, because I’m getting close to that line.