The key to innovation is risk.
It has two key measurables: success and failure. Success seems like a better metric for innovation. But here’s the problem with success: if you succeed on your first, or even your second try, you’ll never know what other radically innovative ideas you never got to. When I was a graphic designer, I knew what to do with my first few ideas. I worked diligently to articulate them, get them down on paper… and then crumple them up and toss them. First ideas are cliché. They’re your mind’s inclination toward laziness — knowing that if you can come up with a quick solution, you can save yourself the emotional and physical stress of actually working hard to find a great solution.
You cannot undervalue those first few ideas. I wasn’t being completely facetious when I said I worked diligently on them. It’s a discipline you have to go through to actually write them down. If you don’t, you hold onto them in some form. The idea is to fail and then move on toward truly great ideas. I’ve seen a lot of recent design school graduates who were never taught the discipline part; they go straight to the computer and start tinkering without taking the time to brainstorm and sketch and get the failed ideas out of their system.
Assuming your organization is somewhat healthy, where you see failure, you’re seeing risk. Where you’re seeing risk, you’re seeing innovation. Therefore, if you want a culture of innovation, you need to take the time to honor failure.
This post is relevant in the context of my last few posts. Taking a risk on someone who has failed before takes courage. To act as if the Holy Spirit has made a person new opens yourself and your organization to failure. Every one of those “projects” will not turn out as a win. The question is whether you’re expecting perfection, or if you’re going in prepared for some failure and taking steps to mitigate the risk.
When’s the last time you celebrated failure? When is the last time you reported it as a key metric for innovation? Failing is not the end; rather, it’s a sign of health.