How many times have you been forced into a situation where you have to replace the status quo, but no alternative seems an improvement? You’re not going to get your followers to move from “here” if they don’t see the potential for “there.” My suggestion is to reframe the question and come up with a different solution entirely.

I learned this trick as a graphic designer, and I think it applies just as well to leadership. Turn the question around and ask it in a different way. Reframing the question means asking whether your problem could become an opportunity if you looked at it a different way. Let me give you two examples.

I think Apple reframed the issue of smart phones. My previous cell phone was too big. I wanted something smaller, and I tried a number of brands, seeking the smallest phone with the largest screen. Then I got an iPhone, which is the biggest cell phone I’ve ever carried. My biggest complaint? It’s too small. I wish it was just a touch bigger. So what happened? The iPhone reframed the discussion of what a smart phone could be and do. The iPad is Apple’s solution, and I admit I have iPad envy.

My second example comes from my house, where we spent the long weekend adding to our stack of boxes ready for our move to Calgary. Our biggest challenge was convincing our kids to part with some of their toys, even for a few months. We tried “spinning it” as an opportunity to send a gift to themselves in Canada, labeling the box to themselves to open and get fresh toys to play with. Didn’t work. Meanwhile, their play room has been getting smaller and smaller as boxes line the walls. What did we do? We reframed the question. Yesterday, the solution presented itself: build a fort/maze with boxes. All of a sudden, the whines have turned into persistent cries to pack more boxes so we can add more walls to the maze.

So, whatever issue you’re facing right now, is there a way you could present it in a different light, set it in a new context or turn it around so the negatives become positives? Perhaps it will require a bit of creativity, but the solution is likely lurking around the edges.

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