In April we passed the point where the largest generation alive in the United States is no longer the Boomers. For some time, Millennials have been the most influential generation for marketing, television and shopping. Now you Millennials are the largest generation, and you have a power you haven’t really embraced.
I understand that there are at least 75 million of you. I understand that 51% of you voted in 2008. This year, for the first time, all of you are of voting age.
It takes about 60 million votes to get a majority in a presidential election. That means that, if enough of you engage, whoever the Millennials vote for will likely win this election. You have clout you haven’t taken advantage of in presidential politics.
I understand from the surveys that you’re not crazy about our two candidates, either of which would be one of our two oldest presidents. You’re repulsed more than average by the corruption and scandals on both sides. You’re savvy enough to question campaign promises, hidden agendas and the power of the parties.
You are also the social media generation. It’s your first language. I’ve watched social media campaigns rally huge support behind a meme or hashtag or initiative. What if you were to direct that energy to Presidential politics?
You have an opportunity. There are only two candidates on the ballot that have a real chance of winning, but the record disapproval rates of those candidates likely mean a record number of write-in votes. But without coordination, those votes will be distributed.
Bottom line: with a little social media coordination, you Millennials could pick the next president and get him or her into the White House. Who’s willing to step up and get your generation behind a new candidate? You’ll have my vote, and I suspect a lot of my fellow GenX voters will follow suit.
There’s not much time, as almost 500,000 votes have already been cast.